| There is currently a new trend emerging in the fitness | | | | open-heart surgery you wouldn't want the oncologist |
| industry. This new trend is the Hybrid Gym, smaller | | | | you'd want the cardiac surgeon. Both are in the |
| than the traditional "Big Box" fitness centers of the 90's | | | | medical field, but both are not experts in the entire |
| Hybrid Gyms are between 1,000 and 5,000 square | | | | medical field, they each have their specialty. |
| feet in size. These types of gyms are steering away | | | | The fitness field is no different. Can the speed coach |
| from the generalist one size fits all approach and are | | | | get you the same results as the weight loss coach, if |
| focusing on becoming specialists in a specific niche | | | | your goal is to lose 30-pounds? No. Likewise, the |
| population of clientele. | | | | weight loss coach cannot get you the same results as |
| In the old days if you came into a gym it didn't matter if | | | | the speed coach if your goal is to reduce your |
| you were an athlete, 30-pound overweight housewife, | | | | 40-yard dash time. |
| or senior citizen looking to improve strength and | | | | Now can the weight loss coach get you faster or can |
| mobility everyone was trained at the same place the | | | | the speed coach help you lose 30-pounds? Yes, but |
| same way. | | | | each can do their specialty better than the other. Each |
| Today however, gyms are beginning to specialize and | | | | goal requires a different program and different |
| only focus on the athlete, 30-pound overweight | | | | knowledge to be achieved. Find the specialist for the |
| housewife, senior citizen, etc. By focusing on a specific | | | | goal and you'll find your goal. |
| population the Hybrid Gym is able to provide better | | | | Right Approach + Right Tools + Right Knowledge = |
| results and service to their specific population than the | | | | Right Specialist = Your Goal/Outcome. |
| gyms who remain generalists. | | | | That said, if you don't follow the specialists advice that |
| So why this trend? Well it's the same reason we have | | | | you've sought out it will not matter. Because you have |
| specialists in the medical field. Who has a better | | | | to do what they tell you and put the effort in to get to |
| knowledge of cancer treatment a cardiac surgeon or | | | | your goal or desired outcome. There must be action |
| an oncologist? The oncologist. But, if you were to need | | | | taken on your side before you will see any results. |