| Is your business in a hurry to get noticed? Call a cab | | | | Then there are the numbers: the average cabbie in |
| and take advantage of taxi advertising. Advertisers | | | | London picks up somewhere around 15-20 passengers |
| have a lot of opportunities to make an impression on | | | | daily, or about 90 a week. Suppose you run a taxi |
| consumers with transport advertising - a medium | | | | advertising campaign with 20 cabs. In one week, you'll |
| which is quite literally going places. | | | | reach approximately 1800 consumers with your video |
| Cabbies in London and elsewhere across the UK and | | | | advertisements - not too shabby; and that's just the |
| internationally have an intimate understanding of the | | | | interior of the cab! Assuming your campaign runs on |
| streets of their cities. Unfortunately, the same cannot | | | | the interior and exterior of the vehicle, you can create |
| be said about businesses and taxi advertising; some of | | | | a lot of consumer awareness in a short time. |
| the best vehicle advertising you can find anywhere. | | | | Advertising placement in the outside of taxis reaches |
| As the adage goes, you need to be where the | | | | even more impressive numbers of viewers. |
| consumers are - and taxi advertising lets you be just | | | | Admittedly, you're not going to get the full attention of |
| about anywhere and everywhere! Cab advertising can | | | | everyone who sees your taxi advertising pass by, but |
| appear on all sides of a taxi and full advertising wraps | | | | there are cab advertising campaigns which make the |
| are available so you can literally have a moving | | | | excellent use of the medium. A vehicle advertising |
| billboard of your own. Advertising has even moved to | | | | campaign which has been created specifically with |
| the inside of taxis, with LCD screen advertising and | | | | taxis in mind can have a significant impact and go a |
| video adverts playing for the passengers. These new | | | | long way towards building brand identity. In fact, taxi |
| taxi advertising technologies have been in use for a | | | | advertising is an excellent medium for branding |
| few years in major cities like London and New York | | | | campaigns. A mobile advertisement needs to bear a |
| and are now showing up everywhere. | | | | message which can be read and absorbed in the |
| Bringing cab advertising to passengers offers an | | | | shortest possible time. This isn't to say that you can't |
| advertiser a truly captive audience. Like lift | | | | successfully advertise a specific product or service |
| advertising(or elevator advertising for US readers), | | | | with a cab advertising campaign, but your taxi |
| there is simply no way to avoid these adverts. This is | | | | advertising has to be tailored to this unique medium. |
| a very strong argument for taxi advertising; just finding | | | | The rates for taxi advertising and other transport |
| an advertiser who wouldn't appreciate this kind of | | | | advertising depend on the company selling the space |
| access. | | | | and the particulars of your campaign. You can get the |
| Advertising in taxis allows for a longer impression to be | | | | best rates and the highest return on investment from |
| made than with elevator advertising, increasing the | | | | this outdoor advertising format by negotiating with an |
| value of the captive audience represented by taxi | | | | experienced outdoor advertising company. |
| passengers. | | | | |